Iron & Ivy Founder Greg Jones Unveils the Performance Social Club

In the Washington, D.C. region, Jones introduces a new private club concept for high-achieving professionals. The goal: integrate work, wellness, leisure, and community.

Washington, DC (PRUnderground) October 22nd, 2026

For decades, private clubs have competed on exclusivity, access and amenities. Organizational change consultant and entrepreneur Greg Jones believes the next evolution of private membership should be measured by something different: how much better it helps members live.

Jones today introduced the Performance Social Club™, a new private membership concept he is bringing to market through Iron & Ivy, currently in development in the Washington, D.C. region.

“Access answers the question, ‘Can I get in?’ Utility asks a more important question: ‘Does this make my life better?'” Jones said. “I don’t believe the future of private clubs is simply about giving people another beautiful place to spend time. The opportunity is to build places that actually improve how people live.”

The Hidden Cost of a Fragmented Life

For many high-achieving professionals, the most important parts of life exist at different addresses.

Work happens in one place. Training in another. Recovery somewhere else. Leisure requires another destination, while meaningful connection competes for whatever time remains.

Each pursuit matters. But the effort required to maintain them creates a cost that rarely appears on a calendar or financial statement.

Jones calls it the Fragmentation Tax: the cumulative time, energy, attention and money lost when health, work, leisure and relationships operate independently rather than reinforce one another.

The concept draws on Jones’ background in organizational change and his graduate training in organizational psychology at Harvard University. After years advising organizations on how people navigate complex systems, he began applying the same principles to the way individuals structure their lives.

“High achievers are exceptionally good at making dysfunctional systems look functional, including their own lives,” Jones said. “Most advice tells people to manage that better. I think the more useful move is to redesign the system.”

Introducing the Performance Social Club

Iron & Ivy is being designed around a different proposition: private membership should provide more than access to desirable experiences. It should help those experiences work together.

The Performance Social Club brings five pursuits into one intentionally designed membership environment:

• Indoor Golf: Purposeful leisure, and the place where many of the best relationships begin.

• Training: Strength and energy that carry into everything else.

• Recovery: Restoration built into the week, not postponed to the weekend.

• Focused Work: Space for deep thinking, steps from everything else.

• Community: Relationships that grow beyond titles and transactional networking.

The distinction, Jones argues, is not simply putting amenities under one roof. It is designing the relationship between them.

A round of golf becomes the start of a real relationship. A morning training session sharpens the workday that follows. Recovery becomes a practice instead of something repeatedly postponed.

Together, these experiences reflect Iron & Ivy’s founding philosophy: Life Doesn’t Balance. It Compounds.

Challenging the Traditional Value of Private Membership

The private club industry has long emphasized what membership grants access to: exclusive spaces, premium amenities, influential networks and experiences unavailable to the general public.

Jones believes those benefits remain valuable, but they are no longer sufficient to define the full potential of membership.

“Other clubs give you access to a lifestyle. Iron & Ivy helps you live one,” Jones said. “When you look at the lives of high-achieving professionals, the scarce resource isn’t access anymore. It’s capacity. If membership can give someone back time, support their health and create meaningful relationships, it becomes more than somewhere they belong. It becomes infrastructure for how they live.”

From Vision to Development

Iron & Ivy is evaluating potential locations in the Washington, D.C. region and building its founding community. Its early-interest list is open to those who want to follow the development of the concept and receive updates about future founding membership opportunities.

To learn more and join the early-interest list, visit www.ironandivy.club.

About Greg Jones

Greg Jones is an organizational change consultant, keynote speaker, founder of Iron & Ivy and principal of GJC Consulting, an organizational change and leadership development firm. He holds a master’s degree in organizational psychology from Harvard University, with an emphasis in organizational behavior. His work explores the relationship between human performance, organizational systems and the design of environments that help people thrive.

About Iron & Ivy

Iron & Ivy is the performance social club for people carrying full, ambitious lives. In development in the Washington, D.C. region, Iron & Ivy brings golf, training, recovery, focused work and community together under one membership, so health, work, leisure and relationships compound instead of compete.

Built for a life well lived.